My name is Joris Cornielje and I love the web.
Let me show you the conceptual gold that is hiding in those dark server rooms across the globe.
And maybe some of my photos, okay?
❝ What ❞
▪ Concept creation
▪ Inspiring presentations
▪ Online strategy
▪ Marketing
▪ Sales pitches
❝ How ❞
From criticizing packaging in the local supermarket to reading Management Team: business has my interest, especially communication and advertising. Online became my specialty after many, many hours on the web (internet nerd would be the appropriate term here).
❝ Why ❞
I am a fool for the endless stream of creativity and courageous startups you can find online, it keeps surprising me and that’s why I keep looking for more. This inspires me to inspire others to be creative and courageous in their online communications.
✈ Goal for 2013
After speaking at ‘Digital Marketing Live’ and ‘The National Accountancy Day’ in 2012, I hope this year will bring me more chances to inspire a big audience.
Using the greenfields of SmartTV, XBOX, tablet and mobile - combined with smart campaigning - to get clients like VPRO, HBO, Pathé and Blackberry (way!) ahead of the pack.
Solid thinking and epic ideas come standard with this :)
How to get from your marketing/communication goals to online success. I will help you making strategic choices, create online concepts and implementing them the right way.
Online for me = everything that is connected: websites, social media, mobile and SmartTV. I'd love to help your organization remove the boundaries between them.
A selection of my concepts: Blackberry, Delta Lloyd, EO, FrieslandCampina, KNGF, MinBuza, Hivos, BOVAG and Bouwfonds.
Speaker @ Nationale AccountancyDag 2012 & Digital Marketing Live 2012.
Conclusion is the holding company of more than 25 subsidiaries working in four disciplines: Human Capital, Communication, Organization and Technology. You may know Conclusion Implementation, Xtensional or the Human Capital Group for example.
A big holding and 25 subsidiaries means lots of different websites and marketing initiatives. I act as an internal consultant and project manager for the holding and those subsidiaries. Marketing planning, online presence, content strategy & management, design and usability advice.
Furthermore I am involved in other projects like internal communication and social media.
Goal for thesis: helping Qi Ideas to use web analytics as a marketing tool.
Campaign data (all analytics, not only ppc) aren't used to their full potential. Agencies don't present them in a orderly fashion, marketeers don't understand or don't care. Learning from your mistakes is the least you can do with them. You will probably earn some extra credits (or even profit) with them.
Thesis grading: 9/10 (Hogeschool Utrecht) and 8.5/10 (Qi Ideas)
- Maintaining Customer Database
- Desk Research for projects (market analysis)
- Helping out people in many ways
Analysis of business data to inform and advice the sales force.
Software used: Cognos Impromptu & Powerplay
Other tasks:
- Advisory role in buying process CRM-software
Tasks:
- Writing letters
- Contact with job and recruiting agencies
- Other administrative tasks